Why Invest in Brand Identity?

February 14, 2013

Brand is the “name, expression, design, symbol, or any other feature that defines one seller’s good or service as different from those of other sellers.  A logotype is where a corporate identity development start: the most characteristic element of a company. But logos are not brands, they are simply statements of brands. Brands are what audiences think…

Why is Design important for your business?

December 31, 2012

Think about the times when you wanted to purchase a product. A PC, a mobile phone or even furniture. What did impress you first in the product? The look.. Initially the look draws your attention and then you start looking for other features if it is durable, functional etc. When you want to get a…

How to Increase Website Traffic?

December 31, 2012

SEO stands for Search Engine Optimisation. It is the process of increasing the traffic to a website by having higher Search Engine rankings. Various techniques are used to appear in the first page of several search engines such as Google, Yahoo, MSN. Why SEO is so important for your business? Well, answer is pretty obvious….

Power of Colors in Graphic Design

December 31, 2012

Have you ever thought of what sort of impact colors could make on your business? All colors have different meanings that are either positive or negative and those connotations may be dissimilar in another country.. It is vital to know how to use colors in web design in terms of conveying the right message to…

What is Graphic Design?

December 31, 2012

If you have a message how would you deliver it? You can do it verbally, through written advertisements or using a visual medium… Using a visual medium makes your message more effective and memorable. This is where graphic design plays an important role. Graphic design is the art of visualizing ideas. It is combination of…