Brand is the “name, expression, design, symbol, or any other feature that defines one seller’s good or service as different from those of other sellers.
A logotype is where a corporate identity development start: the most characteristic element of a company. But logos are not brands, they are simply statements of brands. Brands are what audiences think and feel about a company or a psychological relationship with a firm and its customers/clients.
“A brand isn’t a brand to you until it develops an emotional connection with you.” Daryl Travis
Why do you need to invest in Brand Identity?
1) It creates an easy environment for customers to buy
Brand identity can help you create a perception of the company that differs from its competitors. Identity gives uniqueness to a company, which can create a great advantage over competitors as well as creating customer loyalty.
2) Goods/services can be sold easily
Brand Identity builds awareness about the company -such as its strengths and uniqueness -across different cultures. When you are in a selling position in a company, your brands identity help you sell the goods/services easily as it communicates with your audiences, creates a unique value proposition of your company so customers remain focused on the company values.
3) Helps to built ‘Brand Equity’
Helps building public awareness whether you are a public company, small company or a non-profit one. Increased recognition is always useful for a company for its growth and future success.